Sales Consulting
Sales Consulting, Training and Coaching Built Around How Your Firm Sells
Polin Performance Group helps Professional Service Firms turn inconsistent sales and business development into a repeatable process.
The PPG Sales Performance System, we assess what's happening, build the strategy and process, train your team, provide ongoing coaching and accountability, and adjust based on results.
The goal is simple: better-qualified opportunities, more consistent follow-up, less dependence on a few rainmakers, and a stronger, more predictable pipeline.
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Professionals Are Expected to SELL. Almost None Were Ever Taught HOW.
Your attorneys, advisors, accountants, consultants, fractional profesionals and other advisors are experts at what they do. Developing new business is a different skill.
Without a shared process:
- Opportunities stall and follow-up gets missed.
- Everyone approaches business development differently.
- Prospects aren't properly qualified.
- Professionals give away valuable expertise without winning the business.
- Growth depends too heavily on a few rainmakers.
- Training wears off because there's no reinforcement.
This isn't a motivation problem. It's a structure problem.
Give talented professionals the right process, skills, coaching, and accountability, and business development becomes something your firm can teach, measure, and improve.
We Don't Just Teach Sales. We BUILD THE SYSTEM and Help Your Team MAKE IT STICK.
The PPG Sales Performance System turns sales training into an ongoing process for improving how your firm develops business.
1 | ASSESS
Identify strengths, weaknesses, and where opportunities are being lost.
2 | BUILD
Create the strategy, process, and activity plan around how your firm wins business.
3 | TRAIN
Give your team the skills, tools, and language to execute it.
4 | COACH
Turn new skills into habits through practice, accountability, and real-world coaching.
5 | MEASURE & ADJUST
Measure results and continually improve what's working.
Build a More Predictable Approach to Business Development
A shared sales system helps your firm create:
- More professionals actively developing business
- Better-qualified opportunities
- More consistent follow-up
- Clearer next steps
- Greater accountability
- Less dependence on rainmakers
- A stronger, more visible pipeline
Business development becomes an organizational capability, not an individual responsibility.
Strategy. Training. Coaching.
The
PPG Sales Performance System
Sales Strategy & Process:
Build the System
Build a customized strategy and repeatable process around how your organization actually wins business.
Sales Training:
Build the Skills
Teach your people how to qualify opportunities, ask better questions, communicate value, handle objections, and move conversations forward.
Sales Coaching:
Make It Stick
Use real opportunities, ongoing coaching, and accountability to turn what they've learned into consistent behavior.
When Your Business Is Built on EXPERTISE and TRUST, Selling Is Different
Your clients aren't buying a commodity. They're choosing people they trust to solve important problems. That's why we customize our sales strategy, training, and coaching around how your organization actually develops business. We focus the messaging and process around your clients, your services, your sales cycle, and the conversations your professionals have every day.
We don't teach your professionals to become salespeople. We teach them how to turn their expertise and relationships into new business.
Law Firms
Help attorneys develop their book of business and generate new opportunities without feeling like salespeople.
Accounting Firms & Fractional CFOs
Help partners strengthen relationships, uncover opportunities, generate referrals, and develop new business.
Financial Advisors & RIAs
Build a more consistent approach to referrals, prospect conversations, and converting opportunities into clients.
Technology & SaaS Companies
Help founders and sales teams improve qualification, shorten sales cycles, and scale revenue more predictably.
Fractional & Outsourced Professionals
Help fractional and outsourced professionals build a steady, repeatable flow of new clients without relying on referrals alone.
Founders & Small to Mid-Sized Businesses
Give owners and sales teams the structure and accountability to generate opportunities, close more business, and reduce dependence on the founder.
Different industries. Different sales cycles. One principle: your sales process should reflect how your customers actually buy.
Sales Consulting FAQs
Seven questions we hear from almost every firm before they engage with us.
What is sales consulting?
Sales consulting helps organizations improve how they generate, manage, and win new business. It can include evaluating the current sales process, identifying where opportunities are being lost, developing sales strategy, creating a repeatable process, and helping teams improve execution.
At Polin Performance Group, sales consulting is the foundation of the PPG Sales Performance System. We assess what's happening today, build the strategy and process, train your team, and provide ongoing coaching and accountability to make it stick.
What does a sales consultant do?
A sales consultant looks beyond individual selling skills to understand how your entire sales process is working. That includes how opportunities are created, qualified, advanced, followed up on, and ultimately converted into business.
PPG uses that insight to build a practical sales process around how your organization and your customers actually buy and sell.
What is the difference between sales consulting, sales training, and sales coaching?
Sales consulting builds the strategy and process. Sales training develops the skills to execute it. Sales coaching reinforces those skills through real opportunities, practice, and accountability.
PPG combines all three because training alone rarely creates lasting change. Your team needs a system to follow and ongoing reinforcement to turn new skills into consistent behavior.
When should a company hire a sales consultant?
Sales consulting can help when opportunities regularly stall, follow-up is inconsistent, sales results vary significantly between people, prospects aren't being properly qualified, or growth depends too heavily on a few top performers or rainmakers.
These are often signs that the organization doesn't have a shared, repeatable sales process.
Can sales consulting work for professionals who don't consider themselves salespeople?
Yes. In professional services, the people responsible for developing business are often attorneys, accountants, advisors, consultants, or other subject-matter experts rather than traditional salespeople.
PPG doesn't teach professionals to become salespeople. We teach them how to use their expertise, relationships, and conversations to identify opportunities and develop new business more effectively.
Is your sales consulting customized to our business?
Yes. Your sales process should reflect your clients, services, sales cycle, team, and how your customers make decisions. PPG assesses how your organization currently develops business and builds the strategy, training, and coaching around what your team actually encounters in the field.
No canned scripts. No one-size-fits-all sales process.
What happens after the sales training?
That's where much of the PPG approach begins to pay off. We continue working with your team through coaching, real-world application, accountability, measurement, and adjustment.
Instead of hoping your team remembers what they learned in a workshop, we help them apply it to actual opportunities until better business development behaviors become part of how they work.
DECADES of Sales Experience. PRACTICAL, Not Theoretical.
Polin Performance Group is led by Evan Polin, who brings more than 25 years of sales training, coaching, and business development experience, alongside Chuck Polin, who brings more than 40 years of sales leadership and training experience.
Together, they created the PPG Sales Performance System to give professional services and B2B organizations a practical approach to developing business that their people can actually use.
No canned scripts. No one-size-fits-all theory. Just a practical system designed to produce lasting change.
Ready to make business development LESS ABOUT LUCK and MORE ABOUT PROCESS?
Stop relying on a few rainmakers, inconsistent referrals, or individual sales styles to drive growth. Let's build a repeatable business development process your team has the skills, confidence, and accountability to execute.
